WildSmiles are specially designed orthodontic braces that come in a variety of fun shapes.
Scripted, story boarded, and designed this explainer for WildSmiles Braces. I was trusted with creative freedom as long as I stuck to the brand guidelines. Writing the script myself was helpful in formulating my visual ideas and concepts, and made the process go much quicker than I had expected.
This is the first explainer of this detail and length that I had ever worked on. My After Effects experience was still limited at the time and I had zero character animation experience, as can be seen when the doctor “jumps” out.