New trends in consumer behavior have been emerging, and businesses processes had to be rethought to allow physical distancing. How can we generate value and drive growth in this new context? How can you be fast and effective with innovation under extreme uncertainty?
The answers to these questions were addressed on the 15th of September when Next Agents broadcasted a live webinar on the theme “Growth and Innovation in the New Normal”. The webinar addressed some of the most relevant trends and insights related to the pandemic, such as “Anxiety & Isolation”, “Shift in Values” and, “Digital Everything”. With these trends in mind the speakers made an analysis of the implications of the covid-19 virus for business as well as gave concrete areas that businesses should develop capabilities in:
1. Anticipate the future to guarantee relevant purpose
2. Bet on sustainability as a differentiator
3. Build resilience in partnerships and ecosystems
4. Build an agile and robust innovation system
Finally, the webinar ended with specific steps and tools on how to drive innovation and growth in this new context.