We wanted to end our 6-month IMC campaign #UberToTheMoments in a high-note, a huge blast in order to create long-lasting impression on consumers. That’s why the idea of UberCHAIR – a surprise stunt social guerilla campaign came to our mind.
In the middle of Nguyen Hue walking street – the Time Square of Ho Chi Minh city, we put an Uber chair. A line ran in front of the chair said: “To the magic moments, do you dare?”
And when someone sat down on the chair, something magical would happen…
Project Owner: Le Phi, Dat Le (Uber Marketing)
Creative Agency: Circus Digital
Production House: Club House