(Viral) #UberCHAIR – To The Magical Moments

We wanted to end our 6-month IMC campaign #UberToTheMoments in a high-note, a huge blast in order to create long-lasting impression on consumers. That’s why the idea of UberCHAIR – a surprise stunt social guerilla campaign came to our mind.…

(Viral) #UberCHAIR - To The Magical Moments

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We wanted to end our 6-month IMC campaign #UberToTheMoments in a high-note, a huge blast in order to create long-lasting impression on consumers. That’s why the idea of UberCHAIR – a surprise stunt social guerilla campaign came to our mind.

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In the middle of Nguyen Hue walking street – the Time Square of Ho Chi Minh city, we put an Uber chair. A line ran in front of the chair said: “To the magic moments, do you dare?”

And when someone sat down on the chair, something magical would happen…

Project Owner: Le Phi, Dat Le (Uber Marketing)
Creative Agency: Circus Digital
Production House: Club House

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