Video design for collaboration with Support by Poustovit pt.1

PUT UR EGO IN A BOX (I) Streetwear Collection collab with Support by Poustovit
2018 – 2019

 Main concept is a game with a system of value, which refutes common patterns of social identification, explores the topical and intriguing issue of…

Video design for collaboration with Support by Poustovit pt.1

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PUT UR EGO IN A BOX (I)
Streetwear Collection collab with Support by Poustovit
2018 – 2019

 Main concept is a game with a system of value, which refutes common patterns of social identification, explores the topical and intriguing issue of self-identification. The collection is created for contemporary young people, who are not limited by typical standarts and who want to discover themselves in the world, discover new ideas and a new order of things in everyday life.

 The slogan PUT UR EGO IN A BOX is a communication between the wearer and the viewer. This is the answer to cliché and to fear of being ourselves, because now is the time to find out who we really are and who we can be. It is an opportunity to be a trendsetter not only for fashion but also for the lifestyle itself.

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