Your USP is your unique Selling or Service Proposition. It’s the answer to the question. “Why should I hire you, or what makes you different.”
Think about Dominos Pizza. “Fresh Hot Pizza Delivered in 30-minutes or it’s free.”
My Real Estate USPs.
“I am the options broker.” We have many ways to sell.
“We return all calls within 30 minutes during normal business hours.”
“We offer a 28-day listing guarantee.” They know they are not stuck in a long term contract if they are not happy.
Now spend some time with pen and paper and answer the questions
1. What specifically do you do that’s truly different than your competitors?
2. How do you uniquely benefit your clients/prospects?
3. How can I answer the question in my client/prospect’s mind?
GET SOLD ON YOU!!!
Get to work on this right away. This is critical to your prospecting success!