TrueMoney Myanmar 2019 – Bas Kawinphat

Big Achievement : To lead Liquid Agency won TrueMoney Myanmar’s Pitching 2019 ,In the role of Strategic Planner & Creative Director ,with O2O marketing. Including to plan professionally and created a holistic IMC year plan / Research design / To…

TrueMoney Myanmar 2019 - Bas Kawinphat

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Big Achievement : To lead Liquid Agency won TrueMoney Myanmar’s Pitching 2019 ,In the role of Strategic Planner & Creative Director ,with O2O marketing. Including to plan professionally and created a holistic IMC year plan / Research design / To find interesting insight and behaviours / Strategy / Creative solution ideas / Thematic & Tactics / Copywriting / Art Direction / Marketing ideas for call to action / Brand direction in long term ( those all created only by myself ).

We’ve created the best marketing solution to solved TrueMoney’s market situation with impactful ideas ,”TMN Care-man campaign”, That’s changed TMN not just only a financial transaction ( Fast money transfer ) but a symbolic of the transmission of care ,to engage consumers with experience more. Finally the result that can make consumers changed their perception and TMN client got a big achievement to enhance business growth in Myanmar market.

Title : Everybody knows
Agency : Liquid Branding Marketing Agency
Client : TrueMoney Myanmar
Product : TMN Tactic Campaign – Careman.
Managing Director : Alex Bowden
Strategic Planner Director : Kawinphat Sutthipattarawanan ( Phakphoom Nopvaranon )
Creative Director : Kawinphat Sutthipattarawanan ( Phakphoom Nopvaranon )
Copywriter : Kawinphat Sutthipattarawanan
Art Director : Kawinphat Sutthipattarawanan
Account Executive : Natalie Lasavanich , Tristan Botly

Production House : M.A.R.S
Director : Nimit Songsri x Alisa Pien
Producer : Kamontip Khongkhum

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