TrueMoney Myanmar 2018 – Bas Kawinphat

Big Achievement : To bring Liquid Agency team won the first TrueMoney Myanmar Pitching with impact creative ideas ,”Happiness uninterrupted” campaign. It’s a different culture in Myanmar so we’ve to create some idea with simple not advanced. This is a…

TrueMoney Myanmar 2018 - Bas Kawinphat

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Big Achievement : To bring Liquid Agency team won the first TrueMoney Myanmar Pitching with impact creative ideas ,”Happiness uninterrupted” campaign. It’s a different culture in Myanmar so we’ve to create some idea with simple not advanced.

This is a big challenge in Myanmar market because the most of Burmeses don’t trust in bank and not deposit in it. So it’s quite sensitive for them to use money transfer service too. Therefore how to convince them to used TMN agents for transfer their money with “fast ,safe ,convenience”.

Finally we’ve used an entertainment marketing to solved and engaged consumers with brand more. The result of campaign was successful and can help TrueMoney client could accomplished their goals in 2018 ,to enhanced more awareness and sales in Myanmar market. That be the cause of TMN client came back and invited Liquid Agency to join big pitching again in 2019.

Title : Mom-Son
Agency : Liquid Branding Marketing Agency
Client : TrueMoney Myanmar
Product : TrueMoney : Money Transfer Agent Service.
Managing Director : Alex Bowden
Executive Creative Consult : Wichit Jiamsirikarn (Tee)
Creative Director : Kawinphat Sutthipattarawanan ( Phakphoom Nopvaranon )
Copywriter : Wichit Jiamsirikarn (Tee) , Kawinphat Sutthipattarawanan
Art Director : Kawinphat Sutthipattarawanan
Account Executive : Natalie Lasavanich

Production House : Box in brain
Director : Tai Kitanan Chewvej
Producer : Worapoj Mueanboon
Assistant Producer : Siwaporn Yuayai

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