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One of the biggest challenges that creative artists face is fully tapping the commercial potential of their skills and expertise. Maximizing earnings is often elusive for many performing artists and entertainers, regardless of the level of the act.
Have you ever felt:You should be charging more for your shows but either feel you can’t or are afraid toYou are losing gigs to competitors who are charging less than youYou have the talent and have worked incredibly hard at your art but are not getting that lucky breakYou are not getting the recognition you deserve as a performing artistYou need greater financial stability and security, especially for your futureYou have a fan following but are not making big moneyYour career has stagnated and has not progressed in the last few yearsYou are not getting consistent bookingsIf the above thoughts are on your mind, you are not alone. Many talented new and seasoned performing artists and entertainers around the world feel exactly the same way.
The goal of any entertainer is to bring joy to people but most will agree that making money is also important. While the notion of a struggling artist is a common perception of the realities of show business, it does not have to be the case.
In fact, there are also many entertainers around the world who are very successful and financially comfortable. These highly successful entertainers may not be A-list international celebrities, movie stars or recording artists, but are giants in their respective specialized fields or cities/ countries.
One thing many of these entertainers have in common is the strategy and approach to their business and careers. They all understand that show business is not just about the show but also about the business.
Illusionist J C Sum, has spent the past twenty-three years (and counting) performing around the world and currently works as a headline entertainer primarily in Asia as well as Europe and the Middle East. J C has starred in his own network television series and made multiple international TV appearances. More than one hundred twenty million people have seen his magic live and on TV in twenty-six countries.
J C has written down everything he has learnt and practiced in the past two decades that has made him one of the very elite illusionists in Asia. The Showbiz Master Plan is a live entertainer’s blueprint to creating a money-generating brand, making a consistent six-figure income and setting up for retirement.
“The Showbiz Master Plan is an essential-read! Consider it to be the oxygen to your career! Without it, you risk suffocating your performing career and retiring penniless; but when you apply what J C Sum writes, you’ll experience real-world success beyond what you believed possible. He clearly articulates the ‘business’ in show business like very few have before him.”
– David DaVinci, thrillusionist and headline entertainer, USA
“When it comes to building a brand, developing successful marketing campaigns and running a successful business, J C Sum knows his stuff! The information in this book is invaluable to both those who are starting out in show business and to those who are seasoned pros but feel they deserve more out of their career. Follow his steps and you cannot fail to be more successful in your chosen area of entertainment. Stop learning new tricks for a moment and take the time to learn the blueprint to a successful career in entertainment! You won’t regret it!”
– Keelan Leyser, digital technology and iPad magician, U.K. As featured on Britain’s Got Talent and Penn & Teller’s Fool Us
“If you want to accelerate your journey to showbiz success, you NEED this book. Hands down the most comprehensive resource available today.”
Sam Powers, illusionist, Australia. As featured on Australia’s Got Talent and The Illusionists 2.0
“By studying and applying J C Sum’s business and marketing insight over the past two years, my income from performing at events has increased five hundred percent. The Showbiz Master Plan is a single resource for all his information and knowledge to elevate your show business career.”
– Jeff Teo, professional close-up magician, Hong Kong
“As a successful artist, J C Sum consistently shows a creative vision in both the artistic and the business sides of his career. The results of this natural acumen speak for themselves. As a headline entertainer, I highly recommend The Showbiz Master Plan for any artists who are interested in gaining the knowledge that ca