The Persuasion Code Book Club

https://babybathwater.com/persuasion-code-book-club/ How to deliver your message so that your customers’ primal brains respond… August 11th, 2020 Turns out we’re all just 500 million year old lizards walking on two feet — and so are your customers. Don’t believe us? Patrick…

The Persuasion Code Book Club

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https://babybathwater.com/persuasion-code-book-club/

How to deliver your message so that your customers’ primal brains respond…

August 11th, 2020

Turns out we’re all just 500 million year old lizards walking on two feet — and so are your customers.

Don’t believe us? Patrick Renvoise, co-author of The Persuasion Code, proves it with just a few simple experiments that will blow your mind.

He covers the differences between primal brain vs rational brain, and how to deliver your message so that your customers’ primal brains respond.

He also covers Kahneman’s Thinking Fast and Thinking Slow and how it applies to marketing.

If you’ve ever been interested in tapping into neuromarketing, this is the perfect introduction to some theory…

Bonus, if you want to see a question asked 10 different ways and still not answered… then you can listen past minute 25. Otherwise, you may want to stop there.

Resources Mentioned:
https://www.amazon.com/Persuasion-Code-Neuromarketing-Persuade-Anywhere/dp/111944070X?fbclid=IwAR3euOsd8TBH09rKCavQsOTKOE51Tu008YgcH_ZDEO2mWouWEaDnwPCJ3uI&pldnSite=1

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