So Delicious Dairy Free (Oat Brownie)
Selections from a series of nine ads from the So Delicious Dairy Free campaign by Lightning Orchard. We wanted the sound design to further emphasize the hypnotic, trippy feeling of the visuals in the ‘Dairy Free Your Mind’ campaign. Taking…
Selections from a series of nine ads from the So Delicious Dairy Free campaign by Lightning Orchard. We wanted the sound design to further emphasize the hypnotic, trippy feeling of the visuals in the ‘Dairy Free Your Mind’ campaign. Taking influence from ASMR and binaural recordings, I focused on spatializing the sounds and giving them a really haptic feel. To create a ‘physical’ space for each product, I used FM + granular synthesis, convolution reverb, doppler-based stereo imaging and samples.
Creative Direction: Lightning Orchard
Videography & Animation: Woodshop
Sound Design: We Time Audio House
