snkrINC is a lifestyle media brand inspired by a dedicated community of sneaker enthusiasts from all backgrounds. We tell stories that celebrate sneaker culture and the people who drive it. United under one simple truth, “Every sneaker has a sole. Every soul has a story,” we pay homage to the past; add our voices to today’s stories and entertain the future of footwear. I Partnered with the Managing Chief Creative Director of Kastner Los Angeles to architect the brand, define its values and guiding principles, and develop the brand identity. We also devised launch ideas. I served as the lead brand and creative strategist.