Real Fake

The general idea of the entire project was to produce a spot that reflected the duality of being posed by liquid modernity. This concept coined by the philosopher Zygmunt Bauman is about how our parents’ values are no longer rooted…

Real Fake

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The general idea of the entire project was to produce a spot that reflected the duality of being posed by liquid modernity. This concept coined by the philosopher Zygmunt Bauman is about how our parents’ values are no longer rooted in us and how postmodernity exposes us to constant changes of ideas. The personal approach that I wanted to give seeks to criticize the lack of information, dependence on technology and the continued development of a false identity because of social networks.

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