There’s a meme floating around the internet which poses the question; ‘who accelerated digital transformation in your organisation? The CEO, the CTO or Covid-19?’ It’s not an outrageous suggestion. Many businesses that had tinkered around the edges of an innovation overhaul for years have, in 2020, found themselves forced to dive in headfirst in order to keep afloat.
Months into lockdown, with remote working the ‘new normal’ we never saw coming, IC teams have had their hands full. From hosting virtual global conferences and navigating Zoom to taking on video and podcast editor roles, possessing an extended suite of digital skills has never been so in demand for an internal communicator.
But without the time to prepare pre-pandemic, and little opportunity to reflect as we keep driving forward, this learning curve has been steep. Are internal comms teams getting the support they need as their roles and remits expand? Are IC teams managing to measure the impact of all this innovation and how can they best prepare for the months ahead as demands increase and budgets shrink?
Join scarlettabbott senior consultant Matt Cassell and head of digital Tony Stewart for our lunchtime Q&A session.