#npa085 Orsolya Reich – Real Time Bidding – StopSpyingOnUs

Orsolya Reich; Real Time Bidding / StopSpyingOnUs The Civil Liberties Union for Europe has organised a series of complaints across Europe to call the attention of national data protection offices, asking them to launch investigations into the behavioural advertising industry.…

#npa085 Orsolya Reich - Real Time Bidding - StopSpyingOnUs

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Orsolya Reich; Real Time Bidding / StopSpyingOnUs
The Civil Liberties Union for Europe has organised a series of complaints across Europe to call the attention of national data protection offices, asking them to launch investigations into the behavioural advertising industry. The complaints point out that real-time bidding and Google’s Authorized Buyers advertising system may broadcast the personal data of users to hundreds if not thousands of companies. This is happening without people being aware of it, without them being able to consent or dissent, and without them being empowered to do anything about it. In my presentation I will tell you about what RTB is, why is it dangerous and how could you join the fight against it.

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