There’s a unique vocabulary associated with music metadata: ISWC, ISRC, IPI, IPN, ISNI, UPC, Grid; never mind ASCAP, BMI, and SESAC (which is not the same as CISAC). To new songwriters, performing artists, and young companies entering our industry, this is just a fog of confusing double-speak. Yet, these are the very people we need to reach with the message of capturing and providing the data as early in the creative and production process as possible. During this town hall-style session, leaders will share the findings of a survey completed by students and those new to the business. A panel of educators and HR representatives will react to the findings and then we will open it up for discussion amongst all attendees on how we as an industry can work together to better reach the next generation of music makers. Be ready to volunteer to be part of a group that moves these ideas forward.