0:00 – 1:00
The first number you should know is 22.4%. This number comes from the CrowdData Center, based on results from over 600,000 crowdfunding campaigns tracked in their most recent crowdfunding industry report.
0:26 – 1:50
Diane shares some of the key insights and best practices for reaching your fully funded goal.
1:50 – 3:45
When setting a campaign goal, the best place to start is with your project budget. What do you NEED to include in your project budget? What do you WANT to include? What do you WISH you had for your project? Have you calculated shipping and fulfillment costs? This short exercise will help you sketch out a rough project budget and start toidentify your stretch goal (page 17 of your Campaign Planning Playbook).
While every campaign is unique, the data we provide here can give you a better idea of how much you can realistically raise from your network. This exercise is found on page 16 of your Campaign Planning Playbook.
9:50 – 12:33
Identify your minimum goal, your desired goal, and your stretch goal. Your campaign budget should provide the basis for your campaign goals. You can use your budget to prepare your campaign communications and updates.
Pro-tip: The most successful campaigns publish their budget on their campaign page. This gives your supporters visibility into your project and lets them know what their contribution will be used for.