Our lives are filled with noise on a daily basis. With COVID-19 leading all of us to spend more time on the web, we’re getting fed more content than ever. But while standing out on social media may be a challenge, it’s also one you can succeed in with the right strategies in mind.
According to Vincent Orleck, president of Social Media Club PHX and social media manager at ASU Knowledge Enterprise, there are three things that every business needs to build on social: service, empathy and trust. These three elements are better than and can lead to leads and sales.