Helen Loveday, Lookbook Video 2

Sustainable loungewear, celebrating femininity with a contemporary take on vintage glamour.   The new capsule collection showcases intricately hand painted illustrations of timeless botanicals, which come to life in a sophisticated selection of elegant silk loungewear and scarves – named ‘Magic Blooms…

Helen Loveday, Lookbook Video 2

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Sustainable loungewear, celebrating femininity with a contemporary take on vintage glamour.
 
The new capsule collection showcases intricately hand painted illustrations of timeless botanicals, which come to life in a sophisticated selection of elegant silk loungewear and scarves – named ‘Magic Blooms at Midnight’.
 
The range, which features silk kimonos, scarves and sleep masks, was inspired by Loveday’s vision of creating a magical garden sanctuary fusing a contemporary look with timeless glamour.
 
Driven by this central theme of a beautiful botanical sanctuary, ‘Magic Blooms at Midnight’ – weaves whimsical illustrations into luxurious soft fabrics which wrap heart, soul and mind in a safe and gentle space.

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