This webinar was hosted by Fred Vallaeys, CEO of Optmyzr and Tyler Prone, Practice Lead of Search Engine Marketing at Hawke Media.
It will cover a slew of ways Hawke Media analyzes and optimizes SMB paid search accounts using the PPC management platform Optmyzr. Hawke Media will share their strategy, and Optmyzr will demo how to implement that strategy using their tools.
By attending, you will learn:
– The importance of Quality Score and how to track it over time
– How to audit your account for over 50 best practices with the click of a finger
– How to set bid adjustments by the hour of the week and device type
– How to optimize Smart Bids like tCPA and tROAS
– How to conduct a root cause analysis to answer questions like “why were my conversion down last week?”
– How to automate aspects of your account management routine