Greenwash forestry ad – a different message through creative subtitles

Watch the subtitles for a different story than the one the forestry industry intended. Background: Campfire Stories is producing a film on sustainable forestry. The film is a response to a greenwashing campaign from the Swedish forestry industry, which claims…

Greenwash forestry ad - a different message through creative subtitles

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Watch the subtitles for a different story than the one the forestry industry intended.

Background: Campfire Stories is producing a film on sustainable forestry. The film is a response to a greenwashing campaign from the Swedish forestry industry, which claims it’s “environmentally smart” to clear cut forests.

We’ve taken the liberty of breathing some new life into this ad by equipping it with informative subtitles – as a gentle suggestion of what the ad should be saying if it indeed wanted to announce an environmentally friendly direction.

The film we’re producing goes into depth about why the current approach to forestry is so toxic.
To sign up for a reminder of the release of the film, follow this link:
https://mailchi.mp/fc4daa0fa993/a-tale-from-the-woods

Four important points about forestry, that deserve to be common knowledge:
1) A clear cut area emits huge quantities of CO2, for 10 – 15 years, before the new seedlings grow into trees big enough to sequester more CO2 than the area emits. To create clear cuts is a hopelessly outdated practice and a direct insult to the ongoing challenge of mitigating climate change.
2) The monocrop plantations of pine and spruce that have replaced the real forests in Sweden are way more susceptible to storms, insects and fires. In a real forest there’s trees of different ages and types that help each other when danger looms. Through a complex web of roots and mykhorritza, the forest is able to collaborate as a super organism, as opposed to a bunch of individual trees.
3) The monocrop tree plantations cannot host all the different species that a real forest can. Thus clear-cuts and tree plantations leave us with a tremendous loss of biodiversity. And an uglification of nature.
4) There’s an alternative to clearcutting. When we switch to Ecoforestry methods we maintain or restore the forests to standards where they may still be harvested for products, but on a sustainable basis. This means we’ll still have forests AND have a forest industry. This method makes sense not only ecologically, but actually also economically. Although the economic incentive shouldn’t be the motivating factor here.

These ideas will be further explored and explained in our forthcoming film “A Tale from the Woods”.
Love from your friendly Campfire Stories team.

#stopclearcutting
#ecoforestry

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