Curiosity. In August 2012 Curiosity landed on Mars. It was a revolutionary brand naming that changed the perception of space travel. Pioneer, Ranger, Discovery, these are the names of conquerors. Curiosity is different, it reveals an attitude an interior drive, before suggesting a radio-controlled mas launched into the void, never mind a declaration of a colonialist spirit. Curiosity, an irresistible concept, an overwhelming feeling that emerges as soon as you utter this magic word; a word that can project us into the unknown and the discovery of who knows what.