Think you need a big-brand budget in order to produce a corporate video? Think again. In fact, thanks to technology, the cost of producing a decent quality video is lower than ever before.
Hi! I’m Guy Cirinelli! And welcome to The Corporate Film Guys!
If you’re interested in leveraging video but don’t have much capital to work with, here are five low-cost ideas that might be worth trying.
Number one – give your customers an “inside look”!
Interview some employees, demonstrate how your product is made or used, or show what “a day in the life” is like behind the scenes at your company. This will create a stronger bond and generate more brand loyalty.
Number two – do some explaining!
You probably have a list of Frequently Asked Questions on your website. Bring that information to life by answering some of your customers’ most common concerns and put their minds at ease.
Number three – put the spotlight on your customers!
Not sure what to say? Why not let your customers do some of the talking for you? Video tape some customer testimonials to showcase on your site and share on social media. Or, run a contest and ask your customers to submit their best videos.
Number four – go live!
Thanks to things like Facebook Live and other live social streaming options, you can now bring your message directly to your customers and reach them wherever they are. Now that’s powerful!
Number five – appeal to shorter attention spans!
Humans have an attention span of about 9 seconds. Businesses can appeal to this by creating really short, easily consumable – and highly shareable – video content. These short videos could help communicate your message quickly while engaging with your audience.
If you would like more information or a free consultation, just give us a call!
We hope to see you soon at The Corporate Film Guys!