The Account Management and Creative Relationship:
How to establish a strong partnership
The relationship between account managers and creatives can be a wonderful partnership that results in excellent work and business building ideas.
But…more often than not, this relationship has challenges that lead to frustrated employees and a lack of teamwork between these two disciplines.
By understanding what the creative team needs from their account counterparts and vice versa, each employee can learn to meet half way to form a strong partnership where they work together to create an excellent creative product. When the relationship embodies trust and excellent communication, employees are happier and will collaborate to develop excellent work for their clients that builds and grows the business.
So how do you begin to establish a strong relationship between these disciplines to make it a win-win?
Join Denise Rosenblum, President, Dynamic Development, as she will help you understand what creatives are looking for from their fellow account people and what account people are looking for from their creative colleagues.
Denise brings over 25 years of experience as an Account Manager working with all different types of creative folks who considered her to be a partner to getting to great work.
-How to bridge the gap between your creative/account teams
-What do creatives need from their account team?
-What does the account team need from their creative team?
-The value of partnering on the strategy
-The importance of mutual respect for each other’s disciplines
-How to communicate client feedback on the creative work
-How to communicate creative frustrations with the client
-Appreciation for the creative process
-How best to sell and champion the work.
Who should attend:
This webinar is targeted towards account managers, creative teams and human resources professionals who desire strong partnerships amongst their employees.
About Denise Rosenblum:
Denise Rosenblum is President and Founder of Dynamic Development, a training company that specializes in developing employees to become stronger communicators, managers and leaders. She works with agencies and advertisers to create an environment where employees feel valued as a result of career development, training, feedback and coaching.
Denise has over 25 years of professional development and marketing experience having worked at global agencies including McCann, Young and Rubicam, Hill Holliday and Arnold Worldwide. Prior to focusing on talent development, Denise spent over 15 years being a collaborative partner to her creative teams on accounts including AT&T, Nabisco, Brown Forman, Reebok and Talbots. Denise loves the creative product and the process of getting to great work.