In the agency world, there’s nothing worse than being trapped for hours in a conference room squinting at a wall or staring blankly at a handout crammed full of pie charts, spreadsheets and hundreds of words in 8-point font. There’s also nothing less motivating when the message gets lost in the mess.
Smart, passionate people tend to expound on their ideas in overwhelming data dumps that ramble without end, anesthetizing colleagues and clients alike. The best agency presentations do the opposite, synthesizing piles of facts and figures into powerful nuggets strung together as highly involving stories. Through numerous real world Before & After examples, learn how to weave info that leads to your desired result, not scheduling yet another meeting.
Join Jeff Hiller to get proven tips and techniques drawn from his coaching thousands of advertising professionals to greater success.
-Developing agency docs with strong sense of purpose
-Translating facts into compelling benefits
-Making points in under 20 words/slide
-Building logic flow from point to point
-Simplifying/amplifying visual elements
-Adjusting for audience levels and styles.
Who should attend:
This webinar is designed for agency professionals of all levels in all disciplines who make presentations to important groups internally (broader teams, senior mgrs., and C-Suite execs) and externally (clients, vendors).
About Jeff Hiller:
Jeff Hiller is Director of Training for JB Training Solutions, a leading consultancy featured in the WSJ, NYT and CNN. He began his career at Leo Burnett where he rose to Vice President/Account Director in record time and won 7 EFFIE Awards. As Marketing/Creative Director for the Houston Rockets of the National Basketball Association, he oversaw planning, creative and production for hundreds of team and client sponsorship projects. Jeff was Vice President, Marketing for global manufacturer Four Hands, a 3-time Inc. 500 Fastest Growing private company.
Jeff currently consults on sales and marketing for Top 100’s in multiple industries including recent engagements with Publicis, Omnicom and IPG agencies and clients including Marriott and Phillips 66.