BECK transforms

BECK transforms Why? – We have innovation at product level – We need transformation at brand level – To shape a new face of our brand identity How? By rethinking – The STRATEGY – The STRUCTURE – The LOOK No…

BECK transforms

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BECK transforms

Why?
– We have innovation at product level
– We need transformation at brand level
– To shape a new face of our brand identity

How?
By rethinking
– The STRATEGY
– The STRUCTURE
– The LOOK

No REVOLUTION
But an EVOLUTION
To go BEYOND FASTENING
To create A SEAMLESS FASTENING EXPERIENCE
We change our LOGO
We change our COLORS
We change our FONT

No new brand
But a brandnew
BRAND IDENTITY

It’s about uniting our brands
To shape ONE brand identity

STRONGER TOGETHER

One TEAM
One LOOK
One LOGO

Of course BECK is more than a LOGO

BECK embodies
– PARTNERSHIP
– PIONEER SPIRIT
– PROBLEM SOLVING
– PRODUCT QUALITY
– PASSION & CREATIVITY

BECK is dedicated to
– THE FUTURE
– TECHNOLOGY
– THE PRODUCTS
– NEW IDEAS

AND

What it really takes to transform?!

YOU

Let’s transform BECK

——————-
BECK is one of the world’s leading fastening technology companies. The family business was founded in 1904. Today it is a globally active, owner-managed company with locations in Austria, Germany, Italy, Poland and the USA.
The rollout of the brand transformation will take place in fall 2019.

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