This is the first time of diaper that have a nano innovation ,To be slim but excellent absorbent. So Babylove Nano Power gave digital creative team a brief to communicate some idea message to engage consumers in social media.
So how we created some impactful ideas to mom who has chosen the best thing for the best lover. Finally we’ve used a famous actress in Thailand ,Paula Taylor ,as a representative of mom who came to revolutionised for Nano diapers’ usage. To created talk of the town.
Title : Revolution Power #1- Paula Taylor
Agency : Y&R Digital
Client : Babylove
Product : Babylove Nano
Managing Partner : Jay Uthaiwattanatorn
Creative Group Head : Kawinphat Sutthipattarawanan ( Phakphoom Nopvaranon )
Senior Copywriter : Watcharapong Sangmek
Art Director : Vichapat Pitpreecha
Production House : Mushroom