The team at Aditya Birla Group approached us with the ambitious task of branding their content studio and OTT platform Applause Entertainment. Their aim was to build a brand that positioned itself as an original content creator catering to the new generation of Indian binge-watchers. To do this, they aimed to produce a wide spectrum of content ranging from comedies to high-octane action shows.
With this in mind, Dynamite set out to create a visual identity, brand positioning & motion language for Applause. Here we present a short glimpse of the theory behind the logo we created for this branding project.
Be sure to check out the full project on our website – http://www.dynamitedesign.tv/work.php?id=76
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