Every great company starts with an idea or “ah hah” moment that inspires the next big thing to become a reality. That said, you also need to focus on making a decision on how to move forward. Brainstorming sessions are great – but you need to make sure that you’re selecting the right idea that provides tangible value. How do you sift through the whiteboard / sticky notes to find the “best idea” – and most importantly, what steps must be taken to turn an idea into a business? Amperity fmr. Product Lead Mona Akmal talks about building companies from zero to one and going from idea to business – including the three essential workstreams that will ensure success and validating demand before you build a product.