Absolute Digital Media x FootActive – Best PPC Campaign

We’re Absolute – known internally and to our clients as the A-team. In our world, everything we do has to have a positive impact and, as a smaller agency, we don’t have anywhere to hide when it comes down to…

Absolute Digital Media x FootActive - Best PPC Campaign

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We’re Absolute – known internally and to our clients as the A-team. In our world, everything we do has to have a positive impact and, as a smaller agency, we don’t have anywhere to hide when it comes down to generating an immediate impact. Our campaigns offer greater brand exposure, providing each client with measurable ROAS so they know exactly what they are getting out of the ads not just the number of impressions and clicks.

The PPC team alone has grown from 1 to 5 in just 12 months, with each member specialising in a certain area of the industry, including Google Shopping Ads, Bing Ads and Social Media Advertising. This enabled us to further expand our offering to our clients and provide them with more opportunities to reach their target audience.

As a creative, forward-thinking agency, we have no boundaries and have learnt to put our egos aside. We are thinkers, doers and creators driven by passion, pride and our partnerships which has enabled us to work alongside some of the world’s leading national charities such as the National Autistic Society & the National Childbirth Trust as well as global businesses such as Neopost.

FootActive are a long-term client of ours and, as their agency, we needed to ensure that their campaigns were going to be a success as their online presence is their only sales source. This is especially true during the lockdown period, as people weren’t allowed out and therefore not walking/wearing shoes as much.

With this in mind, we continued to support the brand throughout the COVID-19 period, utilising tools such as Keyword Planner and Search Query Reports to gather data & insights, all analysed by our super-intelligent humans that is our PPC team to identify new opportunities within the market. This enabled us to quickly pivot our previous strategy, helping to increase sales (by 446%!) at a time when the business otherwise may have struggled.

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